Visual Note Taking

Sketch 3
Visual Note for Strategic Management: Porter’s Five Forces

It is the hardest assignment so far in this course. Different from the last sketch in which I struggled with coming up an idea, this time I found the perfect topic – Porter’s Five Forces – as soon as I learned it in the Strategic Management class. Developed by Dr. Porter at Harvard Business School, Porter’s Five Forces is a framework widely utilized to examine the industry and help people understand the market forces that shape the landscape. I naturally took a visual approach to learn the concept and thought Porter’s Five Forces would be a great topic for this visual note-taking assignment.

I employed an analogy to better illustrate the concept. The beauty stands for a customer demanding the best product in the market, representing the power of customers. Knights fighting for the love of the beauty stand for companies fighting for the customer’s money, representing the competition in the industry. The blacksmith stands for a supplier selling armors and weapons to the knights, representing the power of suppliers. The knight away from the fight stands for a potential new competitor, representing the potential of new entrants. Finally, the rich man persuading the beauty to give a higher priority to money than physical strength stands for substitutes that can also meet the customers’ needs, representing the threat of substitutes. Altogether, these five forces determine the profitability and future of an industry.

The hardest part is to put my thoughts on paper because I am not artistic at all. I had not done any drawings since high school, and this was my first time drawing on an iPad, even though I bought my Apple Pencil a long time ago. At first, I just wanted to use some symbols and icons and complete the assignment. However, after seeing Sulaiman’s and Joyce’s works, I decided to push myself and actually draw something. It was very frustrating at the beginning as I had no sense of scale and curvature and failed several times. Then I decided to google some examples and learned from them. At last, I managed to depict my own characters and complete my visual note for Porter’s Five Forces.

Assignment Link:

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